SYSTEM ARCHITECTURE
Connective tissue between HubSpot and the rest of the marketing stack so attribution is airtight and no lead leaks.
The SaaS team had HubSpot, Google Tag Manager, ad accounts on three platforms, and several lead capture forms across the website. Attribution was broken.
Marketing thought leads came from ads. Sales thought they came from organic. Nobody could prove which campaigns paid back.
The founder needed a RevOps system that pulled clean attribution end to end, automated routing into HubSpot, and gave the team a dashboard they could trust.
Captures UTMs at first touch and persists them through every form submit.
Documented property mapping with a single source of truth for every field.
Cleans inconsistent campaign tagging from the ad platforms.
Server-side conversion sending to recover events lost to iOS privacy.
Rewrite to remove duplicate firings.
Real-time into HubSpot with assignment rules by company size and segment.
First-touch attribution, lead source, MQL conversion, pipeline by source.
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HubSpotGoogle Tag ManagerCAPILooker StudioRelational Databases
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